di Gianluca Suanno*
«I can not enter in the homes of all families around the world, but it is common thought that children are placed in front of the TV when, especially in times of high stress, parents can not handle their requests. The gesture is certainly not the best, in fact it has been found that individuals, especially children, are more susceptible to the messages of the television when they are just looking at it alone, while the presence of others resets the pressure of the message and reinforces the desire to express what they think. (Hansoon and Jones 1981 cited in McGuire, 1985)».