Questo il testo della lettera che Wecams ha inviato all’Alleanza europea per l’etica in pubblicità (Easa) per chiedere di non utilizzare più immagini femminili degradate e violente. Wecams è la nuova rete internazionale formata dall’italiana DonneInQuota, dalla francese Chiennes De Garde e dall’inglese Object.
Europe, March 29, 2013
WECAMS is a coalition of three European women’s groups set up with the specific aim of bringing an end to sexism in advertising and the media. Together we have over 20 years experience campaigning for a more socially responsible media which respects both the equality and dignity of women.
It is well established that the unrelenting portrayal of women as sexual objects plays a key role in maintaining gender inequality and the European Parliament itself has called for advertisers to stop using sexist images and on member states to combat sexist stereotypes (EU Resolutions 2008/2038; 2010/1751; 2012/2116).
In order to challenge irresponsible portrayals of women in advertising, each of us has attempted to work within the standards set by our national regulatory organisations (IAP in Italy, ARPP in France and ASA in the U.K.). However, they continue to disregard European Parliament resolutions and to define the sexual objectification of women as a taste and decency issue, rather than a form of discrimination Continua a leggere